non-binary shirts

Although the major differences between “men’s” and “women’s” clothing lie in their marketing, there are a few traditional tailoring distinctions, most of which are arbitrary. For example, for no relevant reason, button-down shirts are gendered based on which side of the garment the buttons/buttonholes are placed. 

The essence of Official Rebrand’s mission is to revive unwanted clothing and reintroduce it, rejecting this sewn-in binary, and making it available for anyone who feels fabulous enough to wear it. 

Our latest binary-rejecting tailoring project has been to alter second-hand shirts so the buttons are on both sides.