about

Since 2017, Official Rebrand creative director MI Leggett has synthesized their interests in environmental justice and expansive gender expression into a brand that’s quickly garnered acclaim. Leggett’s years working in food justice shaped their design process—upcycling and reworking discarded garments felt like a natural choice for them given the marked worldwide ecological impact of the fashion industry. In altering these unwanted garments, Leggett dissociates them from gendered categories and creates an alternative space where both materials and identity are fluid. The cultural and industrial norms that ground the fashion industry and our society are destabilized in the creation of a new order, one where a concern for the future of our planet and free self-expression are prioritized.

Challenging the boundaries between art and fashion, they have shown work at New York and Berlin Fashion Week, international galleries and New Art Dealers Alliance. Since 2020, MI has been a visiting educator at Cooper Hewitt Smithsonian Design Museum and facilitated their 2024 NYC Climate Week presentation on anti-waste design. Their work and words have appeared in The New York Times, Teen Vogue, Vogue Italia, Paper, Bloomberg, i-D, Highsnobiety, Office, Antidote and other outlets. In addition to running Official Rebrand, they also consult for other brands on anti-waste strategies and creative waste management. Contact.